About us

Samantha Almas & Jaxon Koehler

Founder's of IGNITE FUEL EAA Formula

IGNITE FUEL: A Family-Inspired Journey

As a mother of four—Jaxon, Lilly, Cristian, and Mila—and wife to an amazing and supportive husband, Paolo, Samantha understands the profound impact proper nutrition, support, and encouragement have on a child’s growth and development.

The inspiration for IGNITE FUEL Elite Athlete EAA's was born from Samantha’s personal experiences. Balancing a full-time executive career, entrepreneurial ventures, caring for her children, and advocating for vulnerable children worldwide, Samantha faced the challenge of properly fueling her family’s active lifestyles for peak performance, recovery, and brain health.

Recognizing the unique nutritional needs of high-performance athletes, Samantha and her eldest son, Jaxon, set out to revolutionize the way young athletes fuel their bodies.

Built by a Multi-Sport Family

IGNITE FUEL emerged from the experiences of a family that lives and breathes athletics: hockey, basketball, water sports, dance, and soccer. Athletic excellence is a shared pursuit across generations.

  • Jaxon: As an elite hockey player, Jaxon exemplifies how proper nutrition, recovery, and focus contribute to peak performance. Competing at local and national levels, he’s proof that fuelling, recovery and preparation are essential for success.
  • Lilly: Following in her brother’s footsteps, Lilly has become a top player in her own right. Her relentless drive and passion inspire both her family and young athletes in the wider community.
  • Cristian: In his first year of competitive hockey, Cristian is eager to carry on the family’s legacy, bringing the same passion and dedication that fuel his older siblings.
  • Mila: Excelling in dance and soccer, Mila showcases her unique talents, proving that excellence takes many forms.

Together, the siblings embody the mission of IGNITE FUEL: empowering athletes to reach their full potential. Jaxon and Lilly often take the lead at IGNITE FUEL pop-up events, sharing their knowledge of proper nutrition and preparation with aspiring champions.

From Passion Project to IGNITE TRAINING Corporation

In 2022, Samantha founded IGNITE TRAINING Corporation, inspired by her children’s journeys. This endeavor provides young athletes with the tools they need to succeed. It has become a beacon of hope for families navigating the challenges of youth sports.

Through her volunteer work and fundraising efforts, Samantha channels her passion and resources to make a meaningful difference for vulnerable children, showcasing the transformative power of kindness and generosity.

Revolutionizing Nutrition for Young Athletes

Samantha’s collaboration with paediatricians, functional medicine doctors, and sports therapists led to the creation of IGNITE FUEL Elite Athlete EAA’s—a Health Canada-approved, all-natural formula designed to meet the unique nutritional needs of young athletes.

  • Safety and Efficacy: Our vegan, additive-free formula is third-party tested to ensure the highest quality.
  • Performance-Driven: EAAs provide the essential building blocks for recovery, focus, and peak performance.
  • Flavor Excellence: IGNITE FUEL offers the best-tasting EAA formula, making daily nutrition both effective and enjoyable.

Join the Movement

At IGNITE FUEL, we’re not just fueling dreams on the field—we’re advocating for a brighter, healthier future for young athletes and vulnerable children worldwide.

Together, we’re redefining youth sports by championing proper nutrition, education, and compassion.

Join us today:

  • Explore IGNITE FUEL Elite Athlete EAA’s.
  • Follow us on social media for updates, promotions and events.
  • Be part of a movement that fuels champions for generations to come!

Our Mission

At IGNITE Training Corp., we are dedicated to empowering young athletes to reach their full potential with a focus on safety, purity, and performance. Founded by Jaxon Koehler and Samantha Almas, our mission is simple yet profound: to provide athletes with the essential building blocks for optimal performance, recovery, and focus, through a product that is not only effective but also clean, safe, and free from harmful chemicals. With an unwavering commitment to excellence and innovation, we aim to redefine youth sports, support vulnerable children worldwide, and ignite a brighter, healthier future for generations to come. Join us on this extraordinary journey as we inspire greatness, foster resilience, and fuel the success of every young athlete we serve. Welcome to IGNITE FUEL Elite Athlete EAA's—where passion meets performance & GREAT TASTE safely and effectively.

IGNITE FUEL ELITE Athlete Formula

Our EAA's are designed to optimize the growth, performance, and recovery of elite athletes. Whether taken before, during, or after workouts, our supplements are safe, effective, and suitable for vegetarian and vegan athletes.

Consult with a Professional

It's important for athletes to consult with a healthcare professional before combining our supplements with other medications. The timeframe for experiencing the benefits of IGNITE FUEL EAA's can vary, and there are no potential side effects associated with taking the supplements.

Ready to Ignite Your Performance?

Contact us today to learn more about our services and how we can help your business reach its full potential.